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The platform is rolling out a fresh option that enables them to reduce the amount of AI-made media appearing in their feeds. This move comes as the company announced that it currently hosts more than 1 bn AI videos.

Pilot Phase and Launch

The new functionality is undergoing trials over the next few weeks before a widespread rollout. This development coincides with a rise in content created by AI, driven by new content generation software.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the quickest rising channels on a popular video site only show content made by AI. A considerable share of this output is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is often illogical or bizarre.

“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to science explainers, and we want to give people the power to adjust the amount of that, depending on their own likes,” stated a spokesperson.

Volume and Proportions

The platform announced that there are presently over a billion videos on its service identified as made with AI. Overall, in excess of 100 million videos are added to the service every day, making AI content a relatively small portion of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the level of AI-generated videos they view by using the topic control feature in the application and selecting the AI content topic. Further subjects that currently be modified under the setting cover politics, style, aesthetics, and dance.

AI Disclosure Rules

TikTok’s policies require creators to tag convincing AI-made content, and it bans malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.

Additionally, the service will now add an artificially created tag to content produced via its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This action is intended to deter users from seeking to bypass the disclosure requirement.

AI Literacy Programs

The company is also establishing a two million dollar awareness program for specialists and institutions to produce educational content about using AI responsibly. This program will benefit educational bodies focused on educating programming and robotics.

Content Safety Approach

TikTok has supported its safety measures, following debate over plans to make redundant a large number of review team members in Britain. It is planning to cut 439 jobs in its trust and safety team in London, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.

A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content before it has to be seen by humans. The company announced a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its machine learning processes.

It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a lot of the machine support is really helping us work at speed.”